In the media: Temple historian Bryant Simon on consumer pushback against global brands

July 8, 2010

Temple historian Bryant Simon’s thoughts on Starbucks, globalization and the rise of the ‘local’ appear this week in Yale Global Online: A Publication of the Yale Center for the Study of Globalization.

In the piece, “Global Brands Contend With Appreciation for the Local,” Simon contends that while global brands are a powerful phenomenon, just as powerful is the consumer push back against the global brands in the form of rebellion against sameness.

According to Simon, the rapid spread of global brands around the world raises the value of the unique and the locally-made product.  He concludes that the local and global may be inextricably intertwined.

Bryant Simon is the director of the American Studies program at Temple University and the author of Everything but the Coffee: Learning About America From Starbucks.

To listen to Simon discuss Starbucks and his recent book:

–Kim Fischer

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